(My blue top is from Dress Up, and it’s less than $30. You can find it here.)
I want to start this post by saying that I an NOT an expert at blogging/influencing. I’ve been “seriously” blogging for almost nine months now, so I wanted to share what I’ve learned so far. If you’re just starting out, I hope this helps you in some way. And even if you’ve already been blogging for a minute, maybe something in this will resonate with you! I’d also LOVE to hear some of your tips, so be sure to drop those in the comments below. Here’s my advice:
- POST GOOD QUALITY CONTENT. Whether it’s blog posts or photos or both, make sure that what you’re posting is well planned and of good quality. I try so, so hard to avoid any spelling/grammatical errors in my blog posts, but they happen occasionally. And posting clear, focused photos is really important. I struggled with that part for a while, mainly because I didn’t always want to have photos taken of me. And you don’t need an expensive camera to take great pics. Before last week, I had an iPhone 6. Now I have an iPhone XR, and it takes great pics!
- YOU DON’T HAVE TO ATTEND EVERY BLOGGER EVENT YOU’RE INVITED TO. When you begin to find the blogging community around you (hopefully you find a community), you’ll likely start receiving invitations to lots of different events—happy hours, sip ‘n shops, and more. Sometimes businesses invite you and sometimes other bloggers or influencers will invite you, and while it’s definitely good to attend some of these events to network, you may get overwhelmed. You may end up feeling as if you need to attend EVERYTHING that pops up, meaning you’ll have something going on nearly every night of the week. And while it’s fun, you might get a little burned out. Just be selective about what events you attend. You might have to deal with a little bit of FOMO, but it’s going to be okay. I promise.
- TALK ABOUT BRANDS YOU TRULY LOVE. I see so many bloggers promoting a variety of goods and services that I don’t think really fit their brands. While I don’t have a lot of experiencing collaborating with brands, I recognize the importance of only accepting collaborations that make sense for you and your personal style/brand. If I see a blogger working with a business that seems so far off-beat from their usual style, it can be a serious turn-off for me. I have made myself a promise that I will only work with brands that I truly love and that make sense for my brand, and I think my followers appreciate that.
- DON’T RUSH TO JOIN EVERY LOOP GIVEAWAY. Loop giveaways are a big thing on Instagram, and some of them can really help boost your following & engagement. But if it doesn’t make sense for you—don’t do it. For example, I won’t enter a Gucci belt or LV Neverfull giveaway because those aren’t items I would ever promote to my followers, mainly because they’re so expensive and they don’t match my brand. A Target or Amazon gift-card is a completely different story, though; I would love to win one of those, and I love shopping at both of those retailers, so that’s a giveaway I can get on board with. Just be selective and test them out here and there. You may have to invest $10-$30, depending on the giveaway, so you have to decide how much $$ you’re willing to invest to grow your following. And you need to keep in mind that those people who follow you for the giveaway… may unfollow you when the giveaway ends.
- LASTLY, BE PATIENT AND STAY IN YOUR OWN LANE. I’m preaching to myself here, honestly, but keep in mind that every blogger’s following grows at a different pace. It can be tough to keep blogging, shooting pictures, and posting content regularly when you feel as if you’re not growing as fast as others. But I encourage you to keep going. Keep testing out different hashtags, find funny captions (I honestly Google funny caption ideas sometimes), and engage with others. I firmly believe that if you’re working hard and diligently, it will all work out for you eventually. (again, talking to myself here).
So that’s what I’ve got for you—just five quick tips that I think might be helpful, especially for newer bloggers starting out. Again, I’d love to hear any tips you have, or even words of encouragement for a newer blogger. We have to support each other because sometimes it can be tough to keep going, especially if we don’t think anyone is noticing our posts or liking the pictures on Instagram!
SHOP MY LOOK:
Madison Oversized Ruffle Tee: Dress Up, $28.
American Eagle Ne(x)t Level High-Waisted Skinny Jean: On sale for under $40
White Earrings, Part of 9-piece set from Amazon: $16.99
Sandals are Target, last season.